FinPro’s Site Study is a comprehensive analysis of a proposed branch location. This study provides an independent, third-party review of a proposed site, its geographic strengths and weaknesses and its overall deposit generating capacity.

Avoid Mistakes

The study also provides a competitive analysis based on a comprehensive tour of the market including branch hours, rates, product and service offerings, and physical attributes such as drive-up facility, parking capacity and type and number of ATMs. In addition, it is a basis for establishing a market entrance strategy based directly on the market’s characteristics.

Financial Projections

In addition to projecting deposit growth over five years, FinPro also creates a pro forma balance sheet and income statement based on criteria and assumptions unique to the institution and proposed site.

Proven Methodology

FinPro’s Site Study includes:

Development of a market area for the proposed site. FinPro has the flexibility to define a market in any geographic terms and aggregate all of its data sources accordingly.

Analysis of the market relative to:

Demographic Data
Retail Customer Segmentation Data
Retail Product Propensity Data
Business / Commercial Data
Competitive Data

Tour of the markets and all competitors to summarize facility attributes, delivery alternatives and product offerings.

Discussions with local real estate agents, township officials, planning boards and business organizations to determine growth potential and patterns.

Estimate of the deposit potential for the proposed site and establishment of pro forma financial projections to determine the breakeven and profitability points for the branch.