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FinPro's Site Study is a comprehensive analysis of a proposed branch location. This study provides an independent, third-party review of a proposed site, its geographic strengths and weaknesses and its overall deposit generating capacity.

Avoid Mistakes

The study also provides a competitive analysis based on a comprehensive tour of the market including branch hours, rates, product and service offerings, and physical attributes such as drive-up facility, parking capacity and type and number of ATMs. In addition, it is a basis for establishing a market entrance strategy based directly on the market's characteristics.

Financial Projections

In addition to projecting deposit growth over five years, FinPro also creates a pro forma balance sheet and income statement based on criteria and assumptions unique to the institution and proposed site.

Proven Methodology

FinPro's Site Study includes:

• Development of a market area for the proposed site. FinPro has the flexibility to define a market in any geographic terms and aggregate all of its data sources accordingly.
• Analysis of the market relative to:
  • Demographic Data
  • Retail Customer Segmentation Data
  • Retail Product Propensity Data
  • Business / Commercial Data
  • Competitive Data
• Tour of the markets and all competitors to summarize facility attributes, delivery alternatives and product offerings.
• Discussions with local real estate agents, township officials, planning boards and business organizations to determine growth potential and patterns.
• Estimate of the deposit potential for the proposed site and establishment of pro forma financial projections to determine the breakeven and profitability points for the branch.