Who are the Institution's Customers?
FinPro's Customer Segmentation Analysis looks at an institution's existing customer base in each of its markets in order to determine an effective methodology for improving wallet share and market penetration.
Achieve Sustainable Growth
By stratifying its existing customer base by household type, affluency and lifecycle, and comparing this distribution to that of the market, an institution is able to accurately determine exactly which segments of the market to target in order to achieve sustainable growth.
Targeted Marketing Saves Money
By focusing marketing dollars on specific targeted segments, of both the retail and commercial sectors, the institution saves marketing dollars, strengthens existing customer relationships and forges highly profitable new relationships.
Proven Methodology
- FinPro's Customer Segmentation Analysis includes:
- Custom identification of each market to be analyzed.
- Comprehensive analysis of the instruction's existing customer base as well as the customer distribution in the market.
- Determination of the institution's existing market share by product and customer.
- Identification of cross sell targets and new customer targets.
- Development of detailed product and service bundles designed to meet the needs of the specifically targeted customers in each market.
- A recommended course of action for each market that details both product and customer findings.
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